Recently-founded real estate developer New Plan has premièred on the billboards of Greater Cairo with their first outdoor campaign. With an initiative focused on branding to introduce the company, the developer teases audiences with two consecutive messages: “It’s time for a new plan” and “The new plan is here” – a word game that will resonate with audiences as it easily relates to the brand’s name. The campaign appeared during the second week of June and uses uni-poles, double-decker poles, billboards, and mega signs, as well as gate combinations of varied OOH types, on selected locations across the Greater Cairo.
