Smart. Speedy. Superlight. The MacBook Air has reclaimed its space on UAE highways, this time with iSTYLE, the region’s Apple Premium Reseller, front and center. After a two-month pause, iStyle billboards are back, placing Apple’s most lightweight laptop in plain view of commuters while making the case for both style and accessibility. The creative is classic Apple: pared back, confident, and impossible to ignore. Against a sleek black backdrop, bold white typography spells out the product’s promise: “Smart. Speedy. Superlight.” Another execution targets students with “Supercharged for Education,” a timely nudge for the back-to-school season. Both versions blend Apple’s global aesthetic with iSTYLE’s regional role as the go-to retailer. Each board follows a clear split. On the left, a lifestyle shot of the MacBook Air in use: a casually seated model, headphones on, laptop open, projecting ease and aspiration. On the right, a white block of text highlights the offer: “Buy MacBook Air from AED 325/month in 10 payments.” It’s not just branding; it’s a direct invitation to make ownership simple. The color scheme is restrained as it's black, white, and the quiet glow of the product mirrors Apple’s long-time philosophy that less is more. iSTYLE’s presence ties it all back to the local market, reminding drivers that cutting-edge tech is not only within reach but within arm’s reach across their stores. The campaign has been spotted in the fourth week of August on hoarding boards and digital screens.
