Dream 2000, the well established Egyptian brand, has been serving the market for 25 years. As a celebration to this milestone, the brand launched a D/OOH campaign across Greater Cairo’s billboards, featuring renowned singer Hisham Abbas as its brand ambassador. Following the brand’s previous appearance for their 24th anniversary campaign in September 2024. The multi-channel campaign aims to convey several key messages, one highlights the installment payment option with the benefit of zero interest, zero down payment, and zero admin fees. Others showcase a wide range of products available, while some emphasize the international brands they associate with, like Samsung, Oppo, and Xiaomi. Across all visuals, the consistent elements are the logo, hotline, website, and the anniversary tagline “25 years you dream, we achieve.” Strategically placed on highways and local hotspots, the D/OOH campaign ensures maximum visibility. Reflecting Dream 2000’s identity, the color scheme focuses on blues and greens symbolising trust, innovation, and sustainability. Since its establishment in 2002, the brand has expanded from a single retail store to over 100 branches across Egypt with more than 26 tailored installment solutions to meet diverse customer needs. Today, Dream 2000 stands as one of Egypt’s leading retail brands in electronics and mobile solutions, transforming a vision into a nationwide success story. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about the newest campaigns.
