The Novotel Residences DOOH campaign took over Dubai highways in the fourth week of August, spotlighting Blanco Thornton’s much-anticipated project in Jumeirah Village Triangle (JVT). Scheduled for completion in June 2027, the development has been in the pipeline for some time, finally stepping into the spotlight through a sleek digital rollout. The campaign employs a clean, minimalistic design approach, using multiple billboard executions to capture both drivers and pedestrians. One visual features the project name Novotel Residences boldly at the top, with its location “JVT Dubai” highlighted just below, accompanied by the tagline “Ready to move.” Another version emphasizes the developer’s presence with the Blanco Thornton logo and hotline, while a third draws attention to the flexible installment plan in oversized fonts, paired with a render of the upcoming residence. Positioned as a lifestyle and investment opportunity, the project promotes hotel-inspired living with the comfort of home, backed by the world-renowned Novotel brand. With its promise of convenience and capital growth, the DOOH campaign balances aspirational messaging with straightforward information — an effective mix for Dubai’s fast-moving real estate scene.
