Housing & Development Bank made a repost of its previous OOH campaign on Greater Cairo’s streets, emphasising the benefits that can be gained from simple daily spendings. HD Bank’s campaign message is further amplified by its appearance on TV and social media, illustrating various issues - such as disapproval of parents to get married due to financial instability- being solved by the bank’s card. The campaign gains the attention of passersby with its remarkable green color and a million-pound receipt. The campaign embraces the brand’s value - as the customer’s first choice by visualising the outcome of being a part of the HD Bank’s committee. Moreover, the campaign’s geo distribution is placed on highways like the Ring road and the 6th of October Bridge, guaranteeing high visibility. Established in 1979, HDB is recognized as a perfect model amongst leading banks in the housing and urban development field, with its net worth increasing by the day -from 5.971 billion to 9.560 billion in just the first half of 2025. Strengthening its role as one of Egypt’s leading banks, the brand’s success was built on the strong trust of customers. Nowadays HDB operates more than 100 branches and 400 ATMs all over Egypt, with a wider range of services for individuals and businesses. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
