Egyptian Real Estate developer Tameer has launched an outdoor branding campaign to kick off the advertising strategy for upcoming project AZAD in New Cairo. With a striking die-cut typo over images of lavish landscapes, the slogan of the project reads “Built around people”. The only the information displayed in the ads is that the upcoming project will be located in New Cairo. Artwork and messages offer the elegant contrast of strong colors encased by white backgrounds. The campaign was launched during the first week of October with Double-decker poles, uni-poles, and Flags across several districts of Greater Cairo.
