Following their prior project launch campaign, Westway Developments is back on Cairo's skyline with iconic real estate imagery for IKON. Seen on city-sized billboards around town, the campaign does not just market IKON as yet another mixed-use development but as an even better destination where commercial, residential, medical, and administrative spaces converge in harmony. The Arabic campaign slogan, translating to When it's complete, it becomes exceptional, captures the promise of IKON perfectly, suggesting that the building is not just a collection of spaces but an organic community, in which every aspect contributes towards creating something exceptional. The wording is inspirational, raising the project beyond mere bricks and mortar to a vision of lifestyle, elegance, and purpose. Through the use of language that is inspirational and selective, Westway speaks to Cairo's aspirational population interested not just in home ownership but also in the convenience and prestige that come with it. The visuals feature a dramatic black-and-white headshot of a woman set against bright lime-green boards bearing the name of the project and details. Other billboards for KC by Westway hold the slogan A complete place, missing nothing, another message mirroring completeness and perfection being the value proposition of the project. The location of the project, that being First District, 6th of October, is noted on all billboards. Noting the Multi-Use Promise of Hotel Apartments, Commercial Spaces, Administrative Units and Medical Facilities found at IKON commits potential buyers and investors to the idea that the project is ambitious as well as functional. Westway Developments' IKON campaign strikes the ideal harmony of interest, simplicity, and ambition. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
