Since their last campaign in Ramadan 2024, Seven, the fintech app, has made a strong comeback on Greater Cairo's DOOH Spots, showcasing renowned actors Asser Yassin, Abbas Abul Hassan, and comedian-actor Mohamed Abdel Rahman. The campaign highlights the convenience of paying for nearly everything in installments, making it more accessible for everyone in the community. The DOOH campaign’ message is a straightforward one on the billboards: “Everything can be paid in installments with Seven.” This includes items like watches, mobile phones, cars, houses, and yachts. The tagline underscores the inclusivity and variety of products available to people of all demographics, accessible, and making life happier and easier through an app with attractive and competitive offers. The campaign, as represented on the billboards, targets shopping enthusiasts who seek a vibrant lifestyle, like Asser Yassin, the stylish guy in sunglasses and a watch on a yacht. It also appeals to decision-makers like Abbas Abul Hassan, who are planning to purchase cars, houses, or cover educational fees. The comedic approach from Mohamed Abdel Rahman bridges the gap between the hard idea of financial plans and the audience’s ability to relate to them, making the message more engaging, approachable, and easier to digest. In terms of geo-distribution, the campaign has been deployed across both static and digital mediums, maximizing its visibility. It has been strategically placed in high-traffic areas such as the 6th of October Bridge and key main roads in East Cairo, ensuring strong exposure among commuters and passersby. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & UAE, to learn more about Seven’s newest campaigns.
