“Sounds great, tastes even better.” Few taglines land as effortlessly as Kinder’s, and this season, their chocolate empire is making itself impossible to miss on UAE streets. After a five-month absence from the OOH scene, Kinder has rolled out a full spread of campaigns, re-introducing audiences to their playful mix of nostalgia and indulgence. The visuals are unmistakable, being bright, bold, and dripping with that signature Kinder energy. On one side of the city, the billboards feature Kinder Bueno, paired with glossy chocolate bars broken open to reveal their creamy hazelnut filling. Move a little further and you’re met with Kinder Crispy, shouting “Sounds great, tastes even better” alongside close-ups of textured chocolate that practically make you crave a bite mid-commute. Not stopping there, Kinder Chocolate Ice Cream makes a splash with giant text reading “Their Little Great Ice Cream.” The visual is refreshingly different, a simple pale blue and white background, minimalist type, and a cone illustration that strips things back in a clean, contemporary way. There are also animated placements spotlighting Kinder Joy with playful characters, leaning into the brand’s childlike DNA, and a Nutella x Kinder crossover ad teasing “Deliciously different biscuits.” What ties it all together is Kinder’s deliberate choice of color and copy. The palette swings between vibrant red and Kinder’s trademark blue and white balance, giving each product its moment without losing brand consistency. The creative direction feels both family-friendly and appetite-inducing, a blend of joy, playfulness, and indulgence, exactly what Kinder has always stood for.The campaign has been spotted in the fourth week of August on digital screens.
