Some habits start early, and Emirates Islamic is nurturing that by introducing a new banking service designed to teach young audiences the value of saving. This follows its premium Diamond Account Campaign. Emirates Islamic maintains a consistent visual identity in its D/OOH campaign, often featuring a signature purple curved box set against a white background, with varying information being presented. This campaign incorporates a die-cut element of two teenagers on their phone, enhancing visibility and delivery of the brand’s core message. The visual is accompanied by the phrase “Introducing ALPHA Youth Account” and the tagline “Start them young” framed in a call to action style. The colors used are matching the brand’s identity, with a contrast of purple, white and turquoise green, emphasising trust, clarity and youthful elegance. The campaign addresses parents, targeting teenagers eager for independence, appearing on digital screens and bridge billboards. Launched in 2004, Emirates Islamic was established to deliver the top-tier banking services in full compliance with Shariah’s principles. Offering a broad range of products designed for individuals and small businesses as well as large corporations. The new campaign showed up around the city in the fourth week of August.
