Cairo's major highways and bridges have recently been treated to striking new visuals courtesy of Chery, with their latest Tiggo Pro Max vehicle range. Following their prior appearance on Cairo’s billboards, seen on one of the highlight ads is the Tiggo 8 Pro Max, hailed by no other than Egyptian football icon Mohamed Hany. By featuring Mohamed Hany leaning confidently against the Tiggo 8 Pro Max, Chery capitalizes on the athlete's reputation as a youth symbol of strength and reliability, traits that are aligned with the SUV's positioning. This ambassadorial selection supports brand correlation, as football is unmatched in Egyptian society, making the billboard immediately recognizable and emotionally resonant. Notably, Chery adds a second football legend to the mix, Mostafa Shobeir, who promotes the Tiggo 7 Pro Max. His friendly, young image contributes to the model's positioning as a stylish, reliable companion that can accompany the journey all the way with you. With both Hany and Shobeir appearing on Cairo billboards, Chery manages to double its appeal among football fans, amplifying its cultural impact. The campaign features elegant, high-end design for the three versions: the Tiggo 7 Pro Max, the Tiggo 8 Pro Max, and the flagship Tiggo 9. Each billboard occupies the tidy black or greenery-filled background, crisp typography, with the car itself centering the ad. The latter complemented by the terse yet evocative slogans Maximized for Life for the Tiggo 8 Pro Max, All the Way with You for the Tiggo 7 Pro Max, and One Step Ahead for the Tiggo 9. The price label is also prominently displayed on all ad spaces, dispelling ambiguity and appealing to a buyer who values honesty. Shell Helix Ultra and Drive Finance partner logos placed at the bottom also instill confidence and accessibility. In putting well-known local sportspeople together with a car positioned as affordable luxury, Chery creates desire without losing touch with reality. A shared creative vision for all Tiggo models assures top-of-mind brand recall, while the price placements reach Egypt's aggressive SUV market. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
