Music has always been one of the most powerful ways to connect with people, and few artists embody this spirit like Latifa. Her latest appearance on Egypt’s billboards signals a fresh chapter in her musical journey, spotlighting her new release “قلبي ارتاح” (My Heart is at Ease). The vibrant visuals of the campaign immediately catch the eye, with a colorful backdrop that reflects both energy and emotion. Latifa, dressed in a striking red jacket, stands at the center of the creative, embodying confidence and passion. The bold color palette mirrors the theme of the song, which conveys a sense of relief, freedom, and heartfelt expression. This campaign comes after Latifa’s previous outdoor appearance with her album “مفيش ممنوع” (No Restrictions), which was also displayed on Egypt’s OOH scene. While that campaign emphasized breaking barriers, the new one shifts toward inner peace and emotional release. It shows how Latifa continues to evolve, taking her audience along on a personal and artistic journey. Powered by Etisalat and Twist Music, and produced by Latinosoul, the campaign combines artistic flair with commercial reach, ensuring the song resonates with fans across the city. Once again, Latifa proves that her voice and presence remain as timeless as ever. To get more information about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, and location breakdowns.
