Real estate offers in Egypt are evolving, and PRE Developments is keeping its promise to bring forward unique opportunities that match the ambitions of today’s buyers. Following their scenic branding campaign for Jebal El Sokhna, the developer is now back with a striking new message that speaks directly to homeowners and investors. The latest billboards spotlight three key numbers: 14, 40, and 2. Each figure carries weight for anyone considering property investment. With 14-year equal installments, PRE opens the door for long-term financial flexibility, making ownership more accessible without the strain of hefty upfront commitments. The 40% cash discount, on the other hand, gives buyers a clear incentive to invest upfront, offering unmatched value in today’s competitive market. And with a delivery promise of just 2 years, the wait to move into or benefit from these projects becomes remarkably short. What makes this campaign stand out is its sharp simplicity. Rather than overwhelming audiences with visuals, it delivers a direct, numbers-driven message that immediately captures attention. By combining affordability, speed, and value, PRE Developments continues to reinforce its position as a trusted name in Egypt’s real estate landscape. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.