Golden, crunchy, and impossible to ignore. That is exactly the energy McDonald’s UAE channels in its latest OOH rollout for the McCrispy range! McDonald’s, the global giant that has made quick-service dining part of daily life everywhere from Dubai to Tokyo, is back on UAE roadsides with a range you wouldn't want to miss. The brand barely let two weeks pass before putting its golden crunch front and center again, a move that underlines its ability to stay top of mind with simple but impactful OOH placements. The creative is stripped back and almost cheeky in its confidence. A flat, bold yellow backdrop takes over the canvas while the sandwiches, McCrispy Original, Spicy, and Deluxe, sit in the middle like heroes of their own comic strip. The wordmark “McCrispy” bursts out in a jagged red and white font, almost like a flavor explosion, while minimal text anchors the variants: “Spicy” and “Deluxe.” No descriptions, no copy-heavy promises. Just product, name, and appetite appeal. The choice of color does the heavy lifting. Yellow isn’t just bright; it’s fast-food DNA, instantly grabbing attention at 80 km/h. The high-resolution product shots lean into texture; you can practically see the crunch of the chicken fillet, the softness of the bun, and the layering of lettuce and cheese. Meanwhile, placements range from digital screens to wide-format billboards, ensuring repetition without monotony. The campaign doesn’t try to reinvent the wheel, but it doesn’t need to. It is fast, bold, and appetizing, a perfect mirror of what the McCrispy stands for.The campaign popped up in the fourth week of August upon uni-poles, lampposts, hoarding boards, and digital screens.
