Dubai’s streets are buzzing with back-to-school energy as Etisalat and launches a brand-new D/OOH campaign, announcing an exciting 70% discount to mark the season. Released during the fourth week of August, the campaign takes a multi-format approach, lighting up the city with a mix of dynamic digital screens and bold bridge billboards to maximize visibility and reach. Classified under the telecommunications industry, this rollout reflects Etisalat and’s ability to stay relevant and connected with families during key moments of the year. It also follows closely after the brand’s previous successful OOH appearance earlier in August 2025, when the spotlight was on the launch of the new Galaxy Z Fold7 and Flip7. With this fresh campaign, Etisalat and continues to cement its presence on Dubai’s competitive OOH stage while keeping savings at the heart of its message. The two billboards feature a red and white color scheme. Red, a color often associated with urgency, excitement, and attention, is used prominently as the background for the primary message. The billboards share the same central message: Up to 70% off on electronics, data and more. The first billboard also includes an additional message in the top right corner: Back to school, which is particularly relevant for the season. Both ads feature the logo for a company, with one of the billboards also including the company’s phone number. The style is bold and direct, aiming to capture the attention of drivers and passengers, with the red color strategically chosen to create a sense of urgency and excitement for the sale. The text is large and clear, ensuring it can be read easily from a distance. The overall design is functional and eye-catching, perfectly suited for its purpose of advertising a limited-time offer to a moving audience. Etisalat and’s back-to-school D/OOH campaign wraps up as a strong reminder of how effective simplicity and urgency can be in outdoor advertising. With bold visuals, a striking red palette, and a clear, benefit-driven message, the campaign succeeds in capturing attention while speaking directly to families gearing up for the season. More than just a seasonal promotion, it’s a smart move that reinforces the brand’s role as a household name in Dubai, keeping it top-of-mind for customers at key moments. By pairing practical savings with strong visibility, Etisalat and continues to prove that its presence on the city’s billboards is as impactful as ever. For detailed insights into the D/OOH industry, visit Insiteopedia and explore its various sections for comprehensive information on trends and strategies.
