The University of Hertfordshire has returned to Greater Cairo’s bustling streets with a new OOH campaign, strategically rolled out on static billboards to capture the attention of aspiring students. Widely distributed across the city, the campaign is designed to maximize visibility and engage with potential new applicants ahead of the upcoming academic year. Classified under the education industry, this launch follows UH’s previous successful appearance in July 2024, when the university ran a similar campaign to attract applicants just as the new academic season was about to begin. With this fresh push, UH once again positions itself as a top choice for students seeking a world-class education close to home. The University of Hertfordshire’s new OOH billboards across Greater Cairo come with a clean, modern, and student-focused design that communicates both aspiration and opportunity. The key slogans highlighted across the visuals include “A University… a Real University,” “At UH you will graduate with a globally accredited certificate,” and “You can spend a year studying at UH in the UK.” These messages aim to reassure students about credibility while inspiring ambition through the promise of global recognition and international exposure. The color palette is dominated by deep purple and blue tones, paired with touches of white. Purple, often associated with wisdom and ambition, reinforces UH’s educational authority, while blue conveys trust, stability, and confidence, qualities students and parents naturally seek when choosing a university. The layouts balance sleek campus visuals with human elements, such as students confidently walking forward, creating an emotional bridge between education and future success. This humanized approach transforms the billboards from simple ads into aspirational invitations. In conclusion, the University of Hertfordshire’s billboards succeed in blending strong visual identity with human-centered storytelling, making higher education feel both accessible and inspiring. By pairing confident students with bold statements like “At UH you will graduate with a globally accredited certificate” and “You can spend a year studying at UH in the UK,” the campaign resonates with young learners who dream of global opportunities while reassuring parents of credibility and stability. The strategic use of purple and blue further strengthens the university’s image as a place of wisdom, trust, and ambition, ensuring the campaign leaves a lasting impression on Cairo’s busy streets. Looking for more information about this campaign and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
