Madinet Masr‘s OOH campaign on Cairo streets features the recent launch of their new project, Talala in New Heliopolis City, with the promise of a fresh lifestyle with light, elevation, and charm. Following their previous campaign about the “Tajed” project. The campaign focuses on two of the main project highlights - Stargazing and Outdoor Cinema, accompanied by various taglines like “Where your spark begins” or “Where family nights shine brighter” to elevate their message. The contrast of dark blue sky, the fading sunset, and the golden cast on the comfy-looking plush seats gives a cozy and luxurious vibe. Furthermore, the significant rebranding of Madinet Masr after being established for a couple of decades, in 2023, they expanded to not only include average Egyptian families, but also luxury housing, commercial spaces and coastal properties to serve various economic segments. Looking beyond the brand’s campaign, stock market valuation increased drastically in 2024, reaching EGP8.46 billion, in contrast to the 2023 net income of EGP2.54 billion. Moreover, behind this enormous success is the well-known ENG. Abdallah Sallam, president and CEO, earned the title of Most Impactful Real Estate Leader in 2025. For more on this campaign, check out MOOH, the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
