Sophistication is the name of the game in Sharjah as the Watch & Jewellery Middle East Show returns for its 56th edition, and it's already making noise on the UAE roads. On a high-gloss black-and-white backdrop, the billboard teases with five days of pampering at Expo Centre Sharjah, with everything on offer from stunning jewellery to the possibility of winning an Audi A3. The chic black-and-white billboard for the campaign, now visible around main city arteries, sets the stage for the high-end glamour event and exhibition. With its statuesque female figure softly lit and dressed in diamond jewelry, the image eschews the gaudy and goes directly to classic elegance, reminding everyone that this is less a trade show than a tradition of luxury. Held from 24–28 September 2025, the Watch & Jewellery Middle East Show presents a range of global and regional brands in watches, diamonds, gold, bridal jewellery, and investment pieces. And this year, there's more to do than just gaze: visitors can win a brand-new Audi A3 in a grand raffle draw, a dash of thrill to the glamour. Much like their previous campaign for the 55th edition, this campaign understands its audience: royal, prestigious, and quiet. Organized by Expo Centre Sharjah with the support of the Sharjah Chamber of Commerce and Industry, the event is known for balancing exclusivity with accessibility, welcoming both seasoned collectors and first-time buyers. Whether you’re hunting for an heirloom or your next statement piece, this year’s edition is set to deliver. The ad popped up in the fourth week of August on the UAE’s uni-poles.
