Coca-Cola continues its football-themed marketing strategy with a new OOH campaign that promises more T-shirts for the fans of Egypt’s National Team. The new ads feature images of fans wearing the colors of different countries, led by singer Tamer Hosny who wears Egypt’s, as well as Coca-Cola cans representing the different participating countries in Russia 2018. The campaign replaces the previous initiative of collecting the top-pops from soda cans, and can be seen on uni-poles, gates, serials, billboards, double-decker poles, mega signs, and flags since the second week of June.
