Amidst the hustle and bustle of urban UAE life, where innovation dominates the skyline, Prypco Blocks introduces a bold new outdoor marketing campaign that puts real estate investments into clearer perspective for regular investors. Like their prior appearance, the billboard hosts a big smartphone screen, placing the brand right in the context of its app-based service. Convenience is immediately suggested by the picture, with the point noted that real estate investment is now just a tap away. The phone screen includes property options, highlighting Prypco Blocks' digital-first approach. The slogan AED 2,000 real estate investments is noted, alongside its translation in Arabic. The addition of app store logos to the lower corners of the billboard completes the message circle, simply telling the observer to act immediately, download, and invest. The billboard campaign isn't just an ad; it's an invitation, taking advanced real estate investment and redefining it as an easy, uncomplicated proposition. The campaign took off on the UAE’s digital screens in the third week of August.
