Hardee’s has released an OOH campaign in the fourth week of August promoting their new spicy item, the Cheesy Sriracha and BBQ Wraptor. This campaign utilizes both lampposts and mega coms and follows their previous appearance in June 2025. Hardee’s is making waves across Dubai and Sharjah with the launch of its brand new Wraptor campaign, a bold addition to its already popular menu lineup. Designed for flavor seekers and on-the-go food lovers, the Wraptor comes in two exciting varieties that cater to different taste cravings: the Cheesy Sriracha Wraptor and the Cheesy BBQ Wraptor. The campaign focuses on delivering not just a quick meal, but a fun and flavorful experience that feels indulgent while staying affordable. The Cheesy Sriracha Wraptor is crafted for spice enthusiasts, combining Hardee’s crispy chicken with the fiery kick of sriracha sauce, balanced by a rich layer of melted cheese. On the other hand, the Cheesy BBQ Wraptor offers a smoky, sweet flavor profile, blending barbecue goodness with cheesy comfort in every bite. The campaign has gone live with eye-catching outdoor billboards across Dubai and Sharjah, showcasing Hardee’s signature bold visuals and playful tone. By highlighting the product’s indulgent look and affordable price of just AED 10, the campaign positions the Wraptor as a must-try snack that doesn’t compromise on taste or value. Hardee’s has long been known for pushing boundaries with its offerings, and the Wraptor continues that tradition by appealing to a younger, fast-moving audience eager for exciting new flavors. With this campaign, Hardee’s reinforces its reputation as a brand that understands the cravings of its customers while staying true to its promise of bold flavors, great value, and satisfying meals. The Wraptor rollout in Dubai and Sharjah is more than just a product launch; it's an invitation to take a flavorful break and enjoy a bite that’s as dynamic as the city itself. Explore Insiteopedia for additional insights about the food services industry.
