With summer in full swing, InDrive has made a repost of its travel campaign across Greater Cairo’s streets, bringing back its signature visuals and core objectives. This time, however, the international brand has strengthened its OOH presence with the addition of D/OOH. The D/OOH campaign features a small family on their way to El Alamein, where an InDrive car pulls up to offer them a convenient ride. The scene is accompanied by the brand’s famous tagline, “Your Trip at Your Convenience.” Staying true to its recognizable color palette, the ad campaign delivers a light, approachable feel while encouraging audiences to consider the app as their go-to travel companion. The campaign manages to capture attention with its striking visuals. A playful highlight is the girl on a pink flamingo float, which creates a vivid contrast against the campaign’s predominantly green-toned theme. In terms of reach, the campaign achieves wide geographical distribution, appearing across Cairo’s streets, highways, and key high-traffic locations. Founded informally in 2012 in Yakutsk when students banded together online to counter unfair taxi fare hikes during extreme winter weather, the platform officially launched as inDriver in 2013. It expanded internationally and entered Egypt in September 2020, initially launching in Suez and later covering major cities. Since then, the company rebranded as inDrive, expanding beyond ride-hailing to offer intercity travel, courier/cargo delivery, “task” services (like on-demand specialists), and even financial services like driver loans. Throughout, its core mission of fairness, peer-to-peer pricing, and ethical service has remained central. For more on this campaign and others, head to Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
