Vodafone’s recent D/OOH campaign is displayed all over Greater Cairo, giving off a summer-themed campaign focusing on friendship and connections. A totally different approach in contrast to their previous campaign. The brand features Tara Emad, Mohamed El Sharnouby, Salma Abu Deif, Ahmed Dash, and Wegz as its ambassadors. The British brand focuses on the power of friends in the campaign, enhancing the summer vibe with its faded icons in the background, while the foreground is dominated by its signature red color. Moreover, the visuals are captured from the original TV campaign with Tara Emad and Salma Abu Deif wearing red to further enhance its consistency. The visuals are accompanied by a very catchy tagline, “The Winning in Having Friends,” written in an attractive modern font. Vodafone offers a wide range of products, including 5G, Vodafone Red, and Vodafone Cash. For each service, the brand carefully selects the most suitable ambassador to align with and amplify the service’s objectives. The campaign is placed strategically on popular highways, which ensures a great deal of visibility. On a broader scale, the brand’s statistics and achievements reflect why its campaigns resonate so strongly, considering the revenue of Vodafone Group from 2008 to 2025. In their financial year ending on March 31st, 2025, Vodafone generated a total revenue of around 37.4 billion euros. This was a slight increase of approximately one billion euros compared to the previous year. For more on this campaign, check out Monitoring Out of Home (MOOH), the dedicated media intelligence agency and analysis system active in Cairo & Dubai, to reveal all details about the campaign, such as the campaign type, kind, location, budget, media plan, and more.
