A new outdoor advertising campaign by Jirian, designed by Mountain View in collaboration with Nations of Sky, hits Ciro’s streets, putting the Nile at the center of a vision for luxury living. Following their prior appearance, Jirian’s recurring campaign presents a surreal, panoramic vision of riverfront houses, with lush greenery, lovely villas, and a serene blue Nile horizon. The portrayed picture mirrors serenity, luxury, and nature, with the offer of a lifestyle that marries modern luxury with riverbank tradition. The campaign slogan A New Wonder By The Nile is boasted on each billboard, the line ringing very powerfully with Egyptian consumers, associating the estate with the grandeur of Egypt's fabled ancient miracles but labeling it a modern wonder. The billboard design is clean, spacious, and pleasing to the eye, with the project name Jirian and Mountain View and Nations of Sky logos occupying the left margin of the billboard, while the right margin takes the viewer to a painted panorama of the intended community. Imagery and branding balance ensure remembrance without overwhelming the viewer. The call-to-action is concise, and a hotline number “16201” and website are noted for memorability. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about Jirian’s campaign.
