Van Cleef & Arpels is once again gracing Dubai’s cityscape with elegance, as the luxury jeweler rolls out a fresh DOOH campaign for its newly launched Poetic Complications Collection. Released in the third week of August, this single-format campaign takes over prominent digital screens across the city, ensuring maximum visibility and consumer attention. Classified under the jewelry industry, the campaign highlights the Maison’s timeless blend of artistry and innovation, inviting passersby to experience the poetry of time through its creations. This latest appearance follows Van Cleef & Arpels’ successful May 2025 rollout of its “Spring is Blooming” campaign, marking another chapter in the brand’s ongoing journey of storytelling through exquisite craftsmanship. This DOOH visual by Van Cleef & Arpels beautifully captures the essence of elegance and imagination, spotlighting the luxury brand’s Poetic Complications Collection. The design is centered around a striking photograph of one of the collection’s signature timepieces, featuring a delicate fairy motif surrounded by a diamond-studded bezel, symbolizing both fantasy and craftsmanship. To the left, the main copy reads “Van Cleef & Arpels – Poetic Complications Collection,” presented in refined, understated typography that enhances the sophistication of the overall design. A soft, illustrated cloud sits beneath the text, adding a whimsical touch that reinforces the campaign’s poetic narrative and dreamlike appeal. The dominant use of deep blue creates a serene yet mysterious atmosphere, according to color psychology, blue evokes feelings of trust, calm, and imagination, perfectly aligning with the collection’s artistic and emotional storytelling. This thoughtful balance of luxury, artistry, and fantasy transforms the billboard into more than an ad, it becomes a visual poem in itself. With this enchanting DOOH campaign, Van Cleef & Arpels once again proves that its creations are more than just jewelry or timepieces; they are stories brought to life. By blending artistry, poetry, and luxury on Dubai’s bustling streets, the Maison invites audiences to pause and dream, even in the middle of everyday life. The Poetic Complications Collection doesn’t just measure time; it elevates it into an experience of wonder, imagination, and timeless elegance, leaving a lasting impression on everyone who crosses its path. Learn more about DOOH campaigns’ details by visiting INSITEOPEDIA and navigating through its various sections.
