In a bid to make cutting-edge technology more accessible to students and professionals across the UAE, electronics giant Sharaf DG has partnered with Apple for a new OOH campaign highlighting the power and portability of the MacBook Air. The campaign, which relies on striking hoarding placements, blends sleek visuals with a clear educational message. On one side, the image showcases a young individual fully immersed in his MacBook Air, capturing the idea of empowerment through technology. The other side delivers the practical offer, promoting the laptop at AED 329 per month, spread across ten payments. By combining an aspirational lifestyle image with a straightforward call-to-action, the campaign resonates with both the emotional and financial considerations of its audience. This campaign follows Sharaf DG’s earlier collaboration with Apple, where the spotlight was on the iPhone 16 Pro. While that campaign leaned heavily on innovation and status appeal, the MacBook Air initiative shifts focus toward functionality, accessibility, and education, presenting the laptop as a tool for growth and productivity. Through this approach, Sharaf DG continues to cement its role as a leading tech retailer, bridging global technology with local needs, and reinforcing its commitment to empowering communities across the UAE.
