Cairo has a new icon on its horizon, and one can't help but notice it. Cube, the mixed-use facility combining clinics, offices, retail, and F&B, has arrived in the form of digital and static billboards that light up across bustling streets of the city. Against the background of sunset peak hours and clogged intersections, Cube Mall does not merely offer itself as another commercial real estate complex, but as a lifestyle statement that rises up from the horizon. Visually, it's based on dramatic architecture renditions, high-gloss and slim, set against saturated color blocks that cut through the dusk. The visual vocabulary is hip and confident, suggesting not merely a place to work or head to, but an curated ecosystem where business, entertainment, and everyday life converge. The A New Space is Rising tagline raises that aspiration, connecting the imagery to an extension of promise of expansion and ambition. Geographically, Isla Development’s Cube is experienced along Cairo's most significant commuter routes. Billboards are strategically placed on Mehwar, Sheikh Zayed, Hyper One, and Dahshur Road; thoroughfares bearing daily volumes of residents and professionals alike. In capturing visibility along these roads, the campaign places not only visible but integral to the city's pace of life, Cube, and creates anticipation towards a project aiming to redefine the living of urban space. To learn more about this campaign and other campaigns lighting up Egypt's roads, visit Monitoring Out of Home (MOOH), the region's dedicated media intelligence platform in Cairo and Dubai, where you can view exclusive information like campaign type, format, location breakdowns.
