Leading French automotive Renault has reappeared on the billboards of Greater Cairo with an OOH campaign to promote the new version of their Duster model. The campaign directly announces the launch of the new Duster version over catchy, monochromatic backgrounds which highlight the vehicle up front. The ad copy invites viewers to “Duster your brain”, with bold white font that increases the contrast in the artwork. Launched towards the end of Ramadan, the campaign uses mega signs, large uni-poles, gates, double-decker poles, and billboards in various locations across Greater Cairo.
