Cleopatra Hospitals Group has stepped onto Egypt’s billboards with its very first OOH campaign, and the move feels significant. Known as one of the country’s leading healthcare investment platforms, CHG has been shaping the future of medical accessibility and quality in Egypt for years. This campaign, placed strategically across 6th of October City’s Central Axis, isn’t just about showing presence. It’s about introducing a new milestone in their story: Cleopatra October, a fully integrated hospital that expands the group’s reach into one of Greater Cairo’s fastest growing communities. The visuals carry a clinical clarity that matches the message. Against a teal green background, the hospital’s façade stands front and center, clean white and structured, framed by palm trees and a clear blue sky. The copy keeps it direct and purposeful: “A Fully Integrated Hospital from Cleopatra Hospitals Group” paired with the precise location pin “Central Axis October.” The design avoids any overcrowding. A simple hotline number “19668” sits in white on the bottom left, a quiet invitation rather than a shout. The billboard speaks in the language of trust, steadiness, and clarity, no noise, no gimmicks, just healthcare made visible in the city’s daily rhythm. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
