Object 1 has officially arrived on Dubai’s billboards with its first ever OOH campaign, and it is hard to miss. Backed by TSZ Group, the real estate developer with over a decade of experience across Europe and the UAE, Object 1 steps into the city’s advertising scene with a message that feels both bold and serene: “Your Private Lagoon Awaits.” It is a debut that not only introduces the project but also positions the brand’s philosophy of crafting homes as works of art that double as self-contained ecosystems of living, working, and leisure. The billboards themselves make a bold statement. Designed as creative die-cut installations, they feature crisp visuals of Object 1’s lagoon-centered lifestyle, cutting away from the usual rectangular boundaries to create a more immersive visual presence. A calm palette of aquamarine, soft beige, and white dominates the boards, echoing the serenity of water and open space. Text is kept minimal and intentional, allowing the brand name and its tagline “Be a Head Taller” to hold focus. Rendered images of sleek facades, landscaped greens, and the private lagoon are framed against Dubai’s skyline. The creative direction avoids unnecessary clutter, relying instead on precision, composition, and the kind of breathing space that reflects the lifestyle the project promises. This is not just a billboard, but a calculated introduction to a brand that wants to be remembered for both ambition and aesthetic discipline. The billboards have been displayed on the third week of August upon hoardings & bridge billboards.
