In a D/OOH campaign buzzing with messages, Sephora took a three-pronged approach — announcing new drops, promoting their app, and reminding beauty lovers they can pick up their online orders in-store. This latest visual effort builds on the brand’s previous campaign, which focused on seasonal skincare, by shifting the focus to product discovery and customer convenience. Followed by the previous campaign that was promoting hydrating skin products. Displayed across a dynamic mix of Uni-Pole, Digital Screen, and Lamppost formats throughout Dubai and Sharjah, the campaign’s sleek and vibrant design is hard to miss. The visuals highlight a clear call to action with “SHOP NEW DROPS” while simultaneously encouraging viewers to “DOWNLOAD THE APP,” making the brand’s digital platform a central component of the physical advertisement. By seamlessly linking product announcements to both their app and in-store pickup services, Sephora effectively bridges the gap between their online and physical retail experience, creating a smooth and cohesive journey for their community of beauty enthusiasts. This integrated message not only drives sales but also reinforces the brand’s commitment to providing a flexible and user-friendly shopping experience, whether consumers prefer to shop on their phone or visit a store.
