Another new DOOH campaign, another successful campaign by HRE Development to promote their newest project, Skyhills Astra on Billboards. After leaving an impression with their earlier DOOH activation that highlighted the real estate project, Skyhills Astra as a future landmark, HRE Development is back in the spotlight with a fresh out-of-home campaign. This time, the company builds on its reputation for bold visibility and refined messaging by unveiling their project across prominent billboards, reminding audiences of the heartbeat of life that Skyhills Astra promises. The visuals showcase the striking architectural design of the towers set against a modern city skyline, instantly catching the eye of commuters and passersby. The copy, written in Arabic, carries a simple yet powerful message that resonates with both locals and expatriates, reinforcing the sense of community and vibrancy at the core of the development. Strategically placed across key roads, the billboards are not only an advertisement but also a statement of intent, positioning Skyhills Astra as a development that aims to redefine urban living. By keeping the creative sleek and straightforward, HRE ensures maximum impact while maintaining consistency with their previous campaign efforts. Once again, HRE Development demonstrates how effective OOH communication can strengthen a brand’s presence while keeping its vision alive in the public eye.
