The new Monjaro 2025 by Geely has been spotted on Dubai's billboards, turning heads with its bold presence and cutting-edge design. UAE's busy city streets and roads witness the brand's growing ambitions in the local car market. Following their prior appearance, the new campaign showcases Geely's best-of-range SUV models, like the Monjaro and the Cityray. The first ad space photographed the Monjaro against unblemished backdrops that accentuate the cars' streamlined design and luxury ambiance. The Monjaro takes center stage with the slogan A class of its own noted in both English and the Arabic translation, addressing the UAE consumer's appetite for exclusivity and distinctiveness directly. Apart from looks, the billboards also pay close attention to affordability in terms of cost. Bold and precise text guarantees offers such as 0% Finance, Free Insurance & More, as well as the “Starting monthly payments of AED 1,650”. With the latter noted on the ads, Geely is positioning itself as desirable without being pricey, a key positioning play in the very competitive UAE auto market. Another strong image brings the campaign into the summer season, using light-hearted imagery of palm trees, beach balls, and umbrellas, background to both the Geely Monjaro and the Cityray. The The Hottest Summer Deals tagline reinforces the imagery and situates the campaign within the lifestyle and seasonal pace of the UAE, rendering the ads more relevant and timely. Geely's new billboard campaign took off on UAE’s hoarding and unipoles in the second week of August.
