Online shopping portal Souq.com has launched a new outdoor campaign to promote their latest offer for Huawei new model Y5 Prime 2018. The ads use artwork with the ever-present football theme of the moment to showcase an image of the back and front sides of the new smartphone, along ad copy that highlights the main features, such as the camera, display, and battery, as well as the price. The campaign started with uni-poles, billboards and gate combinations in various locations across Greater Cairo during the first half of June.
