UAE streets fill up with fresh buzz around Pan Home, one of the leading furniture and home solutions brands’ new outdoor advertising campaign. Following their last campaign, Pan Home spreads a simple yet strong message across UAE’s billboards, featuring home furniture needs. At the heart of the campaign is the Designed to Do More slogan, along with showcasing strong selling products like sofas and dining tables. By emphasizing modularity, Pan Home is successfully targeting a modern audience that values flexibility and customization for their living area. Prices like starting from AED 1,135 and “AED 2,999” are clearly highlighted, with a clear value proposition, allowing the brand to address the price-conscious purchaser directly while still being able to maintain an aspirational lifestyle appeal. Other ad spaces also note the catchy slogan “Shop & Win AED 100,000” as well as “Your Rent in Us”, offering the audience the chance to buy from Pan Home and stand a chance to win enough money to cover your rent or mortgage. The huge selling point “Shop & Win” is showcased in red, which grabs attention with urgency and excitement. This campaign message effectively grabs attention with the bold rent-free promise and ties it back to the brand’s home-furnishing identity. In smaller billboards, such as that of Al Barsha, the message is stripped down to its bare essentials, Pan Home logo, location, and Arabic translation. By doing so, it enables instant recognition and recall without overwhelming passersby. Pan Home's new billboard campaign is a welcome reminder of how effective outdoor advertising can be when message, image, and placement come together with consumer needs. The campaign took off on UAE’s hoarding and digital screens in the second week of August.
