Mercon takes Cairo by an emotional storm with their real estate project, Riverton, in the AUC District, New Cairo. Following Mercon’s prior appearance, this new campaign is remarkable with its emotionally charged photography, meticulous design to attract both potential investors and prospective residents. The billboard slogan is short and powerful, noting You Buy, We Rent. The catchy tagline communicates Riverton's unique value proposition where they allow buyers to invest in villas or apartments, letting the company deal with rentals on their behalf. It resonates with investors looking for a hassle-free property ownership experience and a stable return on investment. Apartments & Villas are clearly mentioned on the ad, focusing the campaign to address several segments of potential consumers, whether families seeking a place to reside, or real estate investors seeking rental opportunities. The billboard depicts an emotional black-and-white image of a mother lovingly embracing her child, all bundled up, the other of a man lifting his wife on his shoulders, both smiling happily. This action instantly provokes sense perceptions of comfort, warmth, security, and family values, which are all emotional drivers that resonate deeply within Egypt's real estate market. Contrasted with this emotive imagery, the flashy turquoise brand name Riverton guarantees that the brand identity is not only memorable but also instantly identifiable even in a flash from a moving vehicle. Another attractive element to the campaign is the placement of Gewan Hotels & Resorts as the hotel partner. This communicates luxury, service quality, and hospitality experience, elevating Riverton's positioning from yet another residential compound to lifestyle investment vehicle. The addition of Eltamayuz Kuwaiti Co. and Mercon also reaffirms credibility, assistance, and local expertise. Riverton's new campaign is a perfect combination of emotional storytelling and rational investment sense. To find out more about Real Estate campaign types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai
