Moussy has released an OOH campaign stating they are the superior choice when it comes to refreshing drinks. This follows their previous appearance in October 2023. Moussy has unveiled a vibrant new campaign across Egypt, reaffirming its position as the ultimate malt beverage for refreshment without compromise. The campaign builds on Moussy’s heritage as a non-alcoholic malt drink that blends tradition with a modern twist, appealing to a wide range of consumers looking for a satisfying and energizing alternative. With its message of “Unmatched Refreshment,” Moussy emphasizes its promise of quality, taste, and variety, making it a go-to beverage for moments of relaxation and enjoyment. The visuals capture Moussy’s essence with a bold red backdrop that radiates energy and grabs attention instantly. Billboards feature an array of Moussy flavors — from classic malt to fruit-infused options like apple, peach, pomegranate, and lemon — all displayed with splashes of ice and water droplets that heighten the feeling of cool refreshment. The dynamic arrangement of bottles, paired with striking Arabic typography, brings Moussy’s flavorful diversity to the forefront, ensuring that passersby associate the brand with vitality, choice, and unbeatable taste. To learn more about Moussy’s OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.
