SouthMed Egypt by TMG is turning the Red Sea Riviera into an active escape with its latest OOH campaign for La Cantine Beach Residences. The new launch positions La Cantine as more than just a residential development. It is introduced as a seaside lifestyle destination designed for those who thrive on movement, leisure, and adventure. The visuals on the billboards highlight both relaxation and activity, striking a balance between serene beach moments and vibrant family experiences. From paddleboards by the shore to casual gatherings under the sun, the imagery conveys a lifestyle that blends sophistication with energy. This real estate campaign arrives after SouthMed’s previous high-profile outing featuring global icons Sylvester Stallone and Thierry Henry, which cemented the brand’s reputation for bold and aspirational marketing. With La Cantine Beach Residences, the focus shifts closer to home, speaking directly to families and individuals seeking a permanent slice of the Red Sea Riviera. Strategically placed across Cairo’s highways, the hoardings invite passersby to imagine themselves in a setting where luxury meets playfulness. Through this campaign, SouthMed is not only unveiling a new project but also strengthening its narrative of creating communities that celebrate both elegance and active living along Egypt’s most captivating coastline. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
