Following its previous campaign El Abd patisserie has published a new campaign to celebrate Al Mawlid Al Nabawi with delicious menu additions. When it comes to the artwork El Abd decided to go with the pastel colors to represent this campaign. Along with the very serene ambience, you can spot their delicious Mawlid Halawa items placed in a visible area of the billboard. Moreover the confectionery manufacturer used a font that represents the arabic culture which resonates with the whole objective of the campaign. The tagline is witty, and smart, as it uses the slang Arabic to make sure it reaches all audience segments without being distasteful. The tagline translates to “This is Al Mawlid, and this is Its Halawa” and shows how creative it is by tying Al Mawlid celebration to an emotional state of mind. The campaign’s geographical distribution is wide, it is almost covering Greater Cairo, as it’s spotted in West Cairo, East Cairo and the busiest Bridge in Cairo, the 6th of October. Overall, we can mark this campaign as a huge success, as everything related to it from the artwork, copy, and the geo-distribution is flawless. ADWhen it comes to Halawet El Mawlid or El Eid cookies, the first brand that comes to mind is El Abd Patisserie. This connection didn’t come overnight—it’s been built over decades of trust, consistency, and irresistible flavors that have become a family tradition across generations. Halawet El Mawlid, in particular, carries a cultural and emotional weight. Every year, Egyptians look forward to these festive sweets that symbolize joy, nostalgia, and togetherness. El Abd has perfected this craft, offering everything from the classic sesame and peanut sweets to modern takes that keep the heritage alive while catering to today’s tastes. Whether you’re preparing for a family gathering or sending a sweet gift to loved ones, El Abd Patisserie has become the go-to destination. You can explore their wide selection of Halawet El Mawlid through their official website: www.elabdpatisserie.com. AD The collaboration between OUTSITE Billboards and El Abd Patisserie is a story of consistency, trust, and shared success. For years, El Abd has been the household name for festive delights like Halawet El Mawlid and El Eid cookies, while OUTSITE has been the trusted partner ensuring these beloved traditions are celebrated loudly and proudly across the streets. This long-term business relationship has translated into campaigns that don’t just advertise a product, but highlight cultural moments tied deeply to Egyptian identity. From seasonal launches to festive celebrations, OUTSITE Billboards has amplified El Abd’s message, creating visibility that resonates with audiences of all ages. The result is a benchmark for how strong partnerships can evolve into lasting success stories. With every collaboration, OUTSITE and El Abd continue to set new standards in connecting heritage, tradition, and modern advertising. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
