MG Motors revves up Cairo’s streets promoting their new car, the MG ZS. With its trendy appearance and modern features, the ZS is now a player in the crowded SUV market. The catchy slogan The new MG ZS… ahead of itself is noted clear and powerful, alongside the MG ZS moving against the cityscape with streaking dynamic light trails, symbolizing speed, contemporaneity, and innovativeness. The silver SUV occupies the foreground, accentuating its chiseled lines and confident stance. Another ad space also showcases the interior of the car, highlighting its sleek and state of the art design. The nighttime use of city lights as a backdrop conveys the feeling of urbanization, which automatically fascinates Cairo's upwardly mobile middle and upper-middle-class drivers. The tagline ahead of itself” reinforces the car's positioning as an ahead-of-its-time vehicle that sets its own precedent, rather than emulating others. By placing the MG ZS in a sleek, high-tech environment, the campaign directly targets young professionals and families who want a stylish but reliable car. The high-end yet affordable vibe is perfectly attuned to MG's strategy of delivering high-level features at budget-friendly prices. To find out more about Automotive campaign types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai
