Fayrouz, the well-known malt beverage brand, takes over Cairo's billboards by storm with a new daring outdoor campaign, presenting Fayrouz's latest packaging innovation, the 1.5-liter bottle. Following their prior campaign, Fayrouz showcases the new campaign across Cairo's busiest streets, upon creative Die-cut billboards. The slogan “A new size for the real taste” is boasted on the ad spaces, featuring Fayrouz's signature bottles against a cool golden malt background, symbolizing both the authenticity of the drink and its refreshing nature. The bold 1.5L red label icon is immediately visible, so that people walking by instantly register the product's main message “more of the taste they already love.” The protruding Fayrouz bottle instantly stands out among the sea of flat ads on Cairo's streets. Large Arabic typography ensures that the key selling point of increased size cannot be overlooked. Equating new size with real taste is a clever way of reassuring loyal consumers that the brand is not changing what they love, merely offering more of it. In addition, since the campaign’s main point is a new size, a physically larger or protruding bottle cleverly dramatizes the concept of bigger and makes the message resonate more. The visual contrast between the golden drink and blue background is cool and eye-catching, perfect for Cairo's busy streets where drivers and pedestrians have only seconds to register billboard messages. The condensation effect on the bottles further enhances the sense of coolness, making the product even more appealing under Egypt's summer sun. Fayrouz's latest outdoor creative concept campaign is a smart combination of simplicity and creativity. By spotlighting the 1.5-liter bottle and linking it directly to the brand promise of original taste, Fayrouz enables its message to resonate strongly with the consumer. To find out more about Food & Beverages campaign types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai
