UAE’s skyline is again sporting impressive views, this time by Home Centre, as it unleashes its fresh monochrome outdoor campaign. Home Centre defies convention by diving headlong into the power of black-and-white contrast. Following their prior appearence, this new twist immediately sets the campaign apart from the crowded summery advertising environment, highlighting furniture and décor in single-color tones, exhibiting sophistication, modernity, and timeless chic. The slogan Summer of Monochrome Colors is noted on the billboards in both Arabic and English, upon a black background, placed above Home Centre’s logo. The first billboard features an elegant granite vase at AED 69, striking a balance between affordability and sophistication. The minimalism of the product image, complemented by subdued background details, makes it both aspirational and achievable. Another ad space has a premium 3-seater sofa available for AED 2,999, catering to owners and design enthusiasts seeking top notch furniture without ambiguity. The rates are precisely displayed, with no ambiguity in translation to make the message simple to remember for commuters who have just seconds to read. The ad is free of clutter, with nothing more than the product and the price, ensuring the message comes across clearly, even at high traffic speeds. Home Centre's Monochrome Summer outdoor campaign is a strong reminder that less is more when coupled with creativity. The campaign took off on Dubai’s digital screens and uni-poles in the second week of August.
