Meraas has released an OOH campaign in the second week of August in an attempt to create buzz around their new project City Walk Crestlane. THis campaign utilizes digital screens and this follows their previous appearance in June 2024. Meraas continues to strengthen its positioning as a lifestyle curator with its latest campaign for City Walk Crestlane I, one of Dubai’s most vibrant urban destinations. Designed as a community that blends modern living with culture, retail, dining, and entertainment, City Walk is at the heart of Meraas’ vision to create destinations where experiences define the city. This campaign reinforces Meraas’ role in shaping Dubai’s urban rhythm, inviting residents and visitors alike to immerse themselves in a dynamic neighborhood that reflects the city’s cosmopolitan spirit. The digital screens feature a creative sequence. The first frame opens with the Meraas logo, setting a strong brand presence against a cool toned, textured backdrop. The narrative then shifts to the campaign’s central message “Dive into the City’s Rhythm” a line that captures both the energy and lifestyle promise of City Walk. The sequence concludes with the destination reveal, where the name “City Walk Crestlane” appears prominently, signaling the project’s exclusivity while maintaining the campaign’s fluid, artistic visual identity. The transitions flow seamlessly, mirroring the concept of rhythm and movement, and ensuring that the message resonates clearly with urban dwellers on the go. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
