Another milestone was achieved by Elsewedy Industrial Development, as their latest project, Elsewedy Industria Borg El Arab, makes its mark on Greater Cairo’s D/OOH scene. Elsewedy Industrial Development continues to expand its footprint across Egypt with a steady vision of transforming industrial landscapes into thriving, modern hubs. Known for pioneering projects that bring together infrastructure, opportunity, and growth, the company has once again made a bold appearance on the outdoor advertising stage, this time highlighting its ambitious Borg El Arab industrial city. The new D/OOH campaign positions Borg El Arab as more than just an industrial park. By branding it as a “Mediterranean industrial destination,” Elsewedy underlines its strategy of connecting Egypt’s industrial sector with global markets. The visuals reflect both progress and potential, signaling to investors and manufacturers that this city is set to play a vital role in the country’s economic development. This isn’t the first time Elsewedy has captured attention through outdoor advertising. Earlier this year, their Industria October campaign stood out as a fresh chapter in Egypt’s industrial evolution, emphasizing modern facilities and a new vision for growth. With Borg El Arab now taking the spotlight, Elsewedy demonstrates consistency in promoting its projects through strong, visible campaigns that echo the scale of its ambitions. The choice of Cairo’s key D/OOH spots ensures maximum exposure to decision-makers, industry leaders, and entrepreneurs who recognize the value of strategic location and reliable infrastructure. By doing so, Elsewedy not only markets a project but also builds momentum for industrial development as a whole, reinforcing its role as a trusted partner in Egypt’s growth story. With Industria Borg El Arab, Elsewedy Industrial Development continues its journey of shaping the future of industrial investment in Egypt, bringing new opportunities closer to global trade routes and keeping Egypt firmly positioned as a regional leader in industrial innovation. ADStrategically located near Alexandria and the Mediterranean coast, Industria Borg El Arab is the latest flagship project by Elsewedy Industrial Development, designed to redefine the standards of industrial zones in Egypt. Spanning a significant land area, this integrated industrial city offers advanced infrastructure, efficient logistics, and a business-friendly environment tailored to the needs of manufacturers, exporters, and investors. The project is expected to attract a wide range of industries, including textiles, pharmaceuticals, food processing, and engineering, thanks to its proximity to major trade routes such as seaports, highways, and planned rail networks. Industria Borg El Arab also places a strong emphasis on sustainability and smart planning, incorporating green building practices, energy-efficient utilities, and integrated services that support long-term operational success. Investors will benefit from comprehensive value-added services such as one-stop-shop facilities, licensing support, workforce development programs, and access to growing local and regional markets. As Egypt continues to expand its industrial base and diversify its economy, Industria Borg El Arab stands out as a dynamic hub for growth. To learn more about the project and explore partnership opportunities, visit Elsewedy Industrial Development’s official website at www.elsewedydevelopment.com. AD OUTSITE Billboards played a crucial role in bringing the campaign to life and ensuring it reached the right audience at the right time. By offering a wide and strategically located network of sites across prime urban areas, OUTSITE created visibility that was both impactful and memorable. The campaign did not just appear on screens, it became part of the everyday journey of people in the city, which increased engagement and strengthened recall. What sets OUTSITE apart is its ability to combine scale with precision. The billboards deliver bold creative exposure that cannot be muted, skipped, or overlooked, while also integrating data-driven insights that help in understanding audience behavior. This meant the campaign was not only visible but also highly targeted, making every placement count toward the brand’s objectives. OUTSITE’s streamlined process for creative deployment made publishing the campaign faster and smoother, reducing delays and ensuring consistency across different markets. The company’s regional presence further amplified the message by extending it beyond a single city, creating a unified brand story across borders. This approach transformed the campaign from a local initiative into a regional movement, maximizing its influence and overall effectiveness.
