Sodic East is once again lighting up Greater Cairo’s billboards with the launch of a fresh OOH campaign, this time introducing their latest project, Meadows. Widely scattered across the city’s prime roads and high-traffic areas, the campaign is designed to capture the attention of daily commuters and showcase the brand’s growing footprint in Egypt’s real estate scene. This rollout follows Sodic East’s previous successful OOH appearance back in December 2024, when the spotlight was on their ambitious project, The Green Spine. Known as one of the leading names in Egypt’s property development landscape, Sodic East has built a reputation for blending innovative urban planning with community-driven spaces, offering projects that balance modern living with greenery and open landscapes. With Meadows, the brand continues to strengthen its vision, making a bold statement on Cairo’s competitive OOH stage. This OOH visual for Sodic East’s new project Meadows beautifully captures a sense of warmth and connection. The design features a serene outdoor setting, with a family gathered around a table under a wooden pergola, enjoying a meal together as the greenery and sunset tones in the background evoke feelings of peace and belonging. At the center, the project’s name “Meadows” is displayed in elegant, refined typography, paired with the tagline “A place to live, a space to connect”, a phrase that highlights both the practicality of a home and the emotional value of community. Above the tagline sits the Sodic East logo, confidently placed within a clean, geometric shield, reinforcing brand identity and trust. At the bottom right, the parent Sodic logo is paired with the Misr Geddah logo, emphasizing collaboration and credibility. The visual balances aspirational lifestyle imagery with clear branding, making it not just an advertisement but an invitation to envision life in Meadows. Sodic East’s Meadows campaign leaves a lasting impression by combining lifestyle-driven visuals with strong, clear branding, reminding audiences that real estate is about more than just buildings, it’s about creating meaningful places to live and connect. With its inviting imagery and thoughtful messaging, the campaign not only teases an exciting new project but also reinforces Sodic East’s commitment to building communities that reflect comfort, trust, and togetherness. In doing so, Meadows stands out as both a continuation of the brand’s legacy and a fresh step toward shaping the future of modern living in Egypt. Get to know more about SODIC's OOH campaign, formats, locations, and more by visiting MOOH, an OOH-dedicated analysis system, and Media Intelligence in Egypt and the UAE.
