Choosing a peacock on a billboard is a striking and memorable choice. Its vibrant colors and graceful form symbolize beauty, luxury, and elegance, effectively grabbing attention and suggesting a high-end, sophisticated brand identity for the Sól-in Living Spaces shown. From first glance, the peacock stands tall, its deep blues and shimmering feathers setting the tone for what Levels Developments wants this project to represent. This isn’t simply about selling living spaces; it’s about curating an image of refined living, where design and comfort meet a certain prestige. The choice of the peacock reflects values like pride, exclusivity, and timeless allure, which instantly elevates the perception of the brand in the eyes of passersby. Levels Developments has been consistent in creating campaigns that cut through visual noise. Their previous effort for “Central Hub” was a prime example, where a clean and confident design spoke directly to its audience without overwhelming the eye. With the “Sól-in Living Spaces” campaign, they’ve taken a bolder step, shifting from minimalism to a rich, artistic approach. The composition of this billboard is balanced yet impactful. On the left, the deep maroon background with the brand name “Sól-in” gives off a warm, grounded presence. On the right, the peacock takes center stage alongside the Arabic tagline حيث تسكن الروح (Where the soul resides), tying the visuals to an emotional narrative. The placement of Living Life Light subtly reinforces the lifestyle promise without detracting from the artwork’s prominence. Positioned in a busy urban setting, the billboard benefits from both its color contrast and subject matter. In a sea of predictable real estate visuals, a peacock naturally sparks curiosity. It invites the viewer to slow down, look closer, and imagine what kind of living environment could carry such elegance. With “Sól-in Living Spaces,” Levels Developments demonstrates that outdoor advertising can be more than just functional promotion. It can be an art form in itself, telling a story and embodying the values of the project. The peacock’s gaze, poised and confident, reflects the very lifestyle the brand promises—a home where beauty is part of everyday life. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
