Under the bright summer sky, a burst of color and energy captures the attention of anyone driving past. The new Zoya Ghazala Bay OOH Campaign is more than just an advertisement; it’s a visual invitation to experience the coast in a new light. Its playful arrows, vibrant background, and bold typography combine to create a design that stands out in the clutter of roadside visuals. LMD, the real estate developer behind this campaign, has built a strong reputation in Egypt through a portfolio that reflects variety, quality, and a deep understanding of lifestyle aspirations. The company currently has seven projects across the country: Being, There, Steight, Zoya, One Ninety, 3'Sixty, and Layan. Each project carries its own distinct identity, yet they all share LMD’s signature commitment to excellence. For Zoya Ghazala Bay, the billboard’s design reflects both relaxation and excitement. The arrows pointing forward suggest movement and direction, subtly telling the viewer that this is the place to head toward for their next getaway. The starry patterns against the blue background evoke the serenity of the sea and the beauty of the night sky over the bay. The minimal text keeps the focus on the name and location, relying on the visual elements to spark curiosity. The placement of this billboard is strategic. Situated along routes where travelers are most likely to be thinking about vacations and escapes, it taps into that spontaneous desire to plan a beach trip. It’s not just about selling property; it’s about selling the promise of a lifestyle. This campaign reflects how LMD approaches marketing—not only by showcasing their developments but by creating a mood that aligns with the project’s spirit. In the case of Zoya, the visuals speak of a lively, youthful, and aspirational coastal community, making it easy for the brand to connect with its intended audience. The billboard succeeds because it’s memorable, inviting, and aligned with the brand’s overall image. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
