Dubai’s streets just got a futuristic upgrade as Etisalat and rolled out a fresh D/OOH campaign for Samsung’s cutting-edge Galaxy Z Fold7 and Flip7, powered by AI technology. Launched in the second week of August, this new chapter follows the brand’s successful July 2025 “Roam Like Home” campaign, proving once again that Etisalat and knows how to make an impact on the city’s skyline. The multi-format rollout blends vibrant digital screens with commanding bridge billboards, creating a city-wide showcase that turns heads and sparks curiosity. Falling under the telecommunications industry, the campaign doesn’t just advertise devices, it celebrates innovation, style, and the seamless integration of AI into everyday life. Etisalat and’s latest D/OOH visual in Dubai grabs attention with a clean, high-impact design promoting the Galaxy Z Fold7 and Z Flip7. On the left, a bold red block features the tagline “With unlimited data on selected devices,” instantly conveying value and urgency. To the right, crisp images of the two sleek smartphones are paired with the Etisalat and, and Samsung logos, reinforcing brand credibility. The dominant red hue is a powerful choice in color psychology, symbolizing energy, excitement, and action, perfect for encouraging quick consumer decisions. Adding to the appeal, another visual in the campaign reveals that customers can own one of these cutting-edge devices with monthly installments starting from just 140 Dirhams, making the high-tech experience more accessible than ever. With this campaign, Etisalat and isn’t just promoting the latest Samsung devices, it’s positioning itself at the intersection of technology, accessibility, and bold visual storytelling. By combining striking design with enticing offers, the brand transforms everyday commutes into moments of aspiration, inviting passersby to imagine a smarter, sleeker, and more connected future in the palm of their hands. For detailed insights into the D/OOH industry, visit Insiteopedia and explore its various sections for comprehensive information on trends and strategies.
