Non-profit organization Al Baqyat Al Salehat has appeared on Cairo’s billboards with a new OOH campaign for their upcoming Alzheimer project. Running parallel to their ATL campaign, the ads serve as a call-to-action for viewers to donate funds for the first specialized Alzheimer hospital in Egypt, with ad copy that includes the organization’s hotline and bank account. The ads are supported by religious figure Abla Al Kahlawy who appears on the ads, as well as the logos of collaborating financial institutions. The campaign was launched during the second week of June and uses uni-poles, billboards, mega signs, and gate combinations on selected locations across Greater Cairo.
