A new OOH campaign for the luxury watch brand OMEGA and its retailer Rivoli Group is creating a striking impression in Dubai, featuring a charming visual of actress Marisa Abela. The new massive outdoor campaign focuses on Marisa Abela's enduring partnership with OMEGA, highlighting her as the brand's longest-serving ambassador, celebrating timeless fashion and style The campaign showcases a striking black-and-white portrait of Marisa Abela, Omega's long-standing ambassador. With her finger elegantly poised to her lips, Crawford exudes timeless, drawing the eye to the Omega timepiece gracing her wrist. This captivating, silent pose speaks volumes about the brand's quiet confidence and enduring style. The OOH campaign's prominent locations underscore Omega’s global prestige, which appeals to discerning consumers worldwide. Ultimately, this high-profile collaboration powerfully affirms the enduring legacy of both the iconic brand and its muse. Marisa Abela's unparalleled tenure as Omega's longest-serving ambassador, spanning since 1995, stands as a witness to their unique bond. While Omega boasts other notable ambassadors, including Aaron Taylor-Johnson, Nicole Kidman, and Neeraj Chopra, Crawford's nearly three-decade partnership remains exceptional. She extends to a stunning generational ad, representing Omega alongside her daughter, Kaia Gerber. Crawford's ongoing presence reflects a strong commitment to the brand's values. In mid-August, OMEGA unveiled its new advertising campaign, utilizing a mix of digital screens, traditional hoardings, and unipoles, following the brand's prior major out-of-home campaign, which ran in May.
